Aviation + TransitCivic + CulturalCorporate + CommercialFederalHealthcareHigher EducationK-12 EducationScience + TechnologySports + Recreation
ArchitectureBranded EnvironmentsInterior DesignPlanning + StrategiesPreservation + ReuseUrban Design
All In Progress Work
Atlanta BeltLineCREATEColorado State University - Lory Student CenterDuke Medicine PavilionEdmonton City Centre Airport LandsKempinski Hotel and Residences SailTowerModern Green Yu DevelopmentMusée de Louvain-la-NeuveOriental Fisherman's WharfRush University Medical CenterSan Jose State University - Student UnionShanghai Natural History MuseumUniversidade Agostinho NetoUniversity at Albany - SUNYXi'an Jiaotong-Liverpool University
Aviation + TransitCivic + CulturalCorporate + CommercialFederalHealthcareHigher EducationK-12 EducationScience + TechnologySports + Recreation
ArchitectureBranded EnvironmentsInterior DesignPlanning + StrategiesPreservation + ReuseUrban Design
Research
03.07.2005
Harnessing the Power of the University Brand
Five Steps to an Effective Branded Facility
J.D. McKibben
The following is excerpted from a Perkins+Will Branded Environments white paper presentation at the American Marketing Association's Symposium on Marketing in Higher Education in San Diego, California.
